Social Media Marketing
My Approach
When it comes to social media marketing and content strategy, the core of my approach is simple: It all starts with a brands why. It’s not just about who your target audience is, it’s about the value you’re bringing to them. Why should they stick around and follow along for more? What are they getting out of it? I start with the why followed by a deep dive into what and how that should translate on social media to yield real results that go beyond vanity metrics, across a variety of content pillars catered strategically to your brand.
My career has spanned a variety of marketing industries geared towards B2B and DTC audiences in beauty, SaaS, insurance, health, and wellness. I believe Marketing and Social Media Strategy is an extremely transferable skill that can be applied to any market. That is why entering a completely new market is a challenge I personally enjoy unfolding, learning, and ultimately growing from.
Beauty & SaaS
Health & Wellness
Insurance
H-PROOF
During my tenure as Social Media Manager of @HPROOF, I managed social channels, strategy, and calendars and also wrote, created, edited, and produced content that XYZ…
During my tenure as Social Media Manager of @BooksyBiz, a SaaS company, I managed social channels, strategy, and calendars and also wrote, created, edited, produced, and supported live event coverage across the U.S.
Skin Type Solutions
During my tenure as Social Media Manager of @SkinTypeSolutuons, a SaaS company, I managed social channels, strategy, and calendars and also wrote, created, edited, and produced content that educated new and existing customers about the skin type quiz, their specific skin types, product regimens, skin education, and….
