As Booksy’s U.S. Social Media Manager, I owned the brand’s day-to-day social presence from strategy through execution. I managed the content calendar, developed creative concepts, wrote copy, edited photo and video content, scheduled and published posts, led community management, and captured real-time content at industry events.

I also regularly pitched new content ideas and platform opportunities, while partnering cross-functionally with Brand, Influencer, Partnerships, PR, Growth, Product, and broader Marketing teams to bring integrated campaigns to life and translate business goals into engaging, platform-native social content.